Upstock is a Silicon Valley startup focused on revolutionizing worker motivation through equity compensation.
Upstock approached Float Marketing to develop a comprehensive marketing strategy, implementation plan, and assist in optimizing their website for improved conversion.
Upstock required a comprehensive suite of marketing and web design services. Float Marketing began by developing an initial marketing plan to facilitate business growth.
This encompassed collaborating with Upstock to establish an ideal customer profile and devising a content marketing strategy tailored to attract clients who perfectly aligned with Upstock’s offerings. Additionally, Float Marketing assisted Upstock in projecting their numbers and gaining a realistic understanding of their customer acquisition cost (CAC).
An online learning platform was designed and built for online courses and for the launch campaign sequence.
Robert has helped us put together an incredible funnel and helped us really understand all the different parts of the funnel, and how to calculate all the different important KPIโs based on how much we have to spend as a startup.
Float Web Design and Marketing is a full service marketing and web design agency headquartered in Brownsville, Texas.
