Konjugation Keyboard is an app developed by Tapas Software Limited that allows users to conjugate French and Spanish with a built in keyboard add-on.
Tapas sought out Float Marketing to create a facebook ad campaign to test out the viability of their newly developed app and create a long term strategy for profitability.
Facebook ads was the perfect solution for app installs because of Facebook’s app install optimization and enhanced targeting abilities.
The first step was to change the picture for the business page to include a phone and a real person instead of a logo and add a cover video.
Pages with people get more engagement and images with a phone in them get more app installs so the two combined created the perfect combination.
249 app installs in the first month and a cost per install of less than $1.89 an install with the possibility of dropping the cost per install even further as facebook optimized for people who actually installed the app.
Before I started the project I was absolutely confident that some sort of marketing on my own would have some success if not be optimal. I was kind of shocked at how poorly I did, and how difficult the tools were, and I realized I needed an expert. Robert seemed to be that expert so that was pretty helpful.
Float Web Design and Marketing is a full service marketing and web design agency headquartered in Brownsville, Texas.
