Content Architecture & Sitemap for Franchise Business

WellBiz Brands holds a prominent position as a category leader in the realm of transformative experience-based franchises. With five distinct franchise brands and a vast network of over 900 locations, they possess specialized expertise in nurturing profitable enterprises.

They employed us to consolidate the content of 6 sites into one in a visual sitemap.

Content Architecture

Following our initial consultation, we embarked on thorough research of other franchises within the industry to analyze the key elements of their website architecture.

Based on our findings, we developed an outline that seamlessly incorporated these crucial components. Subsequently, we created a visual sitemap that encompassed the consolidation of six sites into a single entity. This comprehensive visual representation was then presented to stakeholders and decision-makers for their review and approval of the consolidation project.

Wellbizbrand.com Sitemap
Franchise Page

Franchise Pages

After conducting a meticulous analysis, we successfully pinpointed the vital components for the franchise pages. Our next step involved skillfully organizing these elements into a comprehensive outline that could be universally shared among all the diverse franchises.

It was imperative to capture the distinctive essence of each franchise while maintaining a standardized approach that fostered unity across the entire franchise network. This meticulous process ensured that the resulting design not only reflected the unique identity of each franchise but also aligned seamlessly with the overarching WellBiz Brands image.

Project Scope

  • Industry Research
  • Copywriting
  • Content Architecture
  • Visual Sitemap in Figma
  • Addition of aesthetic graphical components
Dry Bar